The current logo uses the Droste effect, with the laughing cow appearing inside the ear tags. Before that year consumers were shown a top and bottom side. Since 1976 both ear-tag boxes have been shown with the top-side visible. The blue and white stripes around the box date from 1955. In 1924, illustrator Benjamin Rabier edited the drawing into something more like the image that prevails today. This patent was the very first branded cheese product registered in France. In the beginning the cow was not laughing, was not red and did not wear ear tags. Bel had made the original drawing himself, after seeing a travelling meat wagon during World War I called "La Wachkyrie", a play on the word for Valkyrie. In the trademark, the cow is said to have 'a hilarious expression'. On April 16, 1921, Léon Bel trademarked his brand, as La Vache Qui Rit, in France. The Laughing Cow is a red and white cow depicted as being jovial, and almost always wearing ear tags that look like the round boxes the cheese comes in. In addition, flavoured versions of the cheese (such as ham, gruyère, garlic, paprika, mushroom, chèvre, bleu, hazelnut, pizza, jalapeño and onion) are also available in various markets worldwide. Laughing Cow cheese is available in its original flavour, a light version with 7% fat, and an ultra-light version with 3% fat. In 2010 they updated the brand's website to include cheese recipes.
The Laughing Cow USA introduced a TV commercial in 2009 where the company introduced a new slogan, "Have you laughed today?".
Ma P'tite Vache Qui Rit, pods of cheese spread to be eaten out of the pod with a spoon, especially for younger children.Slicing blocks of The Laughing Cow with a harder consistency like that of butter.The Laughing Cow Dip & Crunch (or Pik & Croq in mainland Europe), previously named Cheez Dippers, which are snacks consisting of bread sticks and cheese spread, and these come in four varieties original, light, hazelnut and pizza.Triangles, squares or rectangles in various flavors.The Laughing Cow is available in these formats in different worldwide markets: Consumers have to pull a little red thread around the box to open it and the foil packaging also features a red tab for opening. The archetypal Laughing Cow cheese comes wrapped in the individual serving-sized foiled wedges and they are packaged in a round, flat box.
Versatile and portable because of its pasteurization process, Laughing Cow can remain unrefrigerated for a limited length of time. The cheese is a blend of cream, milk and fresh and aged cheeses, particularly comté, which are pasteurized to stop the ripening process.